Hyo Hardell: It is slightly different. Target marketing is something that break a market into segments then combine it with the various marketing efforts.
Azalee Ahrendes: different. Even though you have 800 pages, I presume the text has an index. Try using it.Target marketing is based on the concept that any market is actually segmented and response will be better if marketing efforts are aimed specifically at that segment of the market which is most likely to purchase - the target.
Long Woltjer: Regarding the differences between Target Marketing and Direct Marketing, "target marketing" is a concept that allows the marketer to properly research and determine a certain market segment that is best suited for the brand or product that is being marketed. In this case, target marketing would provide better "Return on Investment" (another very important concept in marketing) by avoiding unnecessary spending on marketing to the wrong crowd. "Direct Marketing" is bec! oming less tangible than it used to be; it is a way to target a specific market segment but employs the use of very straight-forward tactics such as a brochure in your mail box or regular email updates to a certain mailing list.As for other marketing concepts that might be worth exploring (if this is only for basic academic coursework), you can try Consumer Buying Behavior, Non-traditional Advertising, Business-to-Business (B2B) Marketing, Brand Identity, Pricing Strategy, and the list goes on and on.Hope this helps....Show more
Dallas Bartolini: is it the same as direct marketing or 2 different concepts?
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